GAiN EUROPE for ADVENTIST COMMUNICATORS

"Public relations is the art and science of building relationships between my organisation and key public audiences."

As a Communication Director we have 3 audiences:

The church workers
The church member
The community

Generally we only hit the first two!  It is important to hit the third one, but if I do not hit the first two then the third will be wasted.  If I say to the community that 'every Seventh-day Adventist' has a smile on ther face'  but I meet REALLY solemn church members - then I am giving a wrong message.

"If we don't communicate at all people will think we are just weird"  

Reputation:  You can't create it but you can influence it by
1. What you do
2. By how well you do it
3. By how well you communicate what you do.

PR manuals will shortly be available on the resources page of this website.