GAiN EUROPE for ADVENTIST COMMUNICATORS

Miroslav Pujic led the first morning session on knowing the audience in the market.  "We have a truth, let us share it."  As you would expect with Miroslav, the presentation was full of video clips, pictures and charts demonstrating that we have to connect with people, using the language they understand - but even more - getting close to the people by mingling with them. 

First principle for success:  Be one of them.  'Swim with the fish' rather than 'fish from the bank'. 

Second principle: Show personal interest.  When you go in the shop they ask, 'how are you?, would you like a drink?  The focus is on 'us' as customer.  In the church it is often the opposite.  'You are LOST - we will save you!'   We must listen to their views.

That is more challenging in a world of pluralism, picking and choosing, and changes in society.  Of course... for the full story you need to hear the lecture, interact with Miroslav, pick and choose the parts the fit you.... or take a look at the book, 'Experienceing the joy'